The meat-free brand THIS™ is urgently recalling its THIS™ Isn’t Chicken Deli Pieces over fears it could trigger life-threatening allergic reactions.

It has been pulled from shelves because it contains soya and wheat (gluten) which are not declared on the label.

According to the Food Standards Agency (FSA) this means the product is a 'possible health risk for anyone with an allergy to soya and/or an allergy or intolerance to wheat or gluten or with coeliac disease'.

Customers with an allergy to soya and/or an allergy or intolerance to wheat or gluten or with coeliac disease are advised not to eat it.

Instead, they should return the product to the store where it was bought where they can receive a full refund. 

The recall includes the product with a 120g pack size and a best before date of up to November 13, 2025.

In a statement, the brand said: 'We have initiated a precautionary recall of our THIS™ Isn’t Chicken Deli Pieces due to a mislabelling issue.

'During the production, a batch of THIS™ Isn’t Chicken Deli Pieces was incorrectly packed with base labels intended for our THIS™ Isn't Cocktail Sausages.'

The FSA, which published the alert, issues recalls if there is a risk to consumers because the required allergy label is missing or incorrect, or if there is any other food allergy risk, meaning that a food product should not be sold.

There will be point of sale notices in all retail stores selling the products, informing them why the product is being recalled and what to do if they have purchased it.

For more information customers are advised to contact the meat-free brand THIS™ by emailing [email protected].

It is estimated one in 300 people in Britain are allergic to soy and upwards of 45 per cent may have a sensitivity to it.

The charity Anaphylaxis UK says most people with a soy allergy will have mild to moderate symptoms.

These include hives, swelling of the face, lips and/or eyes, a tingling or itchy feeling in the mouth, mild throat tightness, stomach pain, vomiting and diarrhoea.

But for people with a severe allergy to soy even small traces can trigger anaphylaxis – a life-threatening allergic reaction.

Meanwhile, it is estimated the serious autoimmune condition coeliac disease affects at least one in 100 Britons.

Sufferers cannot consume gluten because it causes their immune system to attack the body’s own tissue, causing damage to the small intestine.

The charity Coeliac UK says if they eat it on a rare occasion by mistake ‘it is unlikely to cause any gut damage’.

However, it warns it could trigger diarrhoea, abdominal pain or vomitting which can last for several days.

And if someone has a severe allergy to wheat or gluten – a protein found in wheat – it could trigger potentially fatal anaphylaxis.

This morning Home Bargains announced it is urgently recalling three popular Milka chocolate bars over fears it could trigger fatal allergic reactions.

The discount store, owned by TJ Morris, has pulled Milka Hazelnut, Milka Whole Nut and Milka Oreo Brownie chocolate bars.

The recall was issued because the allergens were not declared in English on the label.

This means the product is a 'possible health risk' for anyone with an allergy or intolerance to milk, hazelnuts, soya and/or an allergy or intolerance to wheat or gluten, says the FSA.

The recall applies to 90g bars of Milka Hazelnut, 95g bars of Milka Whole Nut, and 100g bars of Milka Oreo Brownie.

All best before dates are thought to be affected.

Nut allergies can be fatal, causing anaphylaxis—which occurs when the immune system mistakenly overreacts and releases a flood of chemicals that send the body into shock, stopping patients from breathing.

As well as rapid organ failure, this can restrict oxygen to the brain, resulting in brain damage and even death.