The Trump administration is implementing a new $250 'visa integrity fee' on travelers arriving in the United States as part of a continued immigration crackdown.
The new visa fee, set to go into effect on October 1, adds an additional hurdle for travelers from non-visa waiver countries like Mexico, Argentina, India, Brazil and China.
The extra charge raises the total visa cost to $442, one of the highest visitor fees in the world, according to the US Travel Association.
Tourists would be expected to pay the one-off cost at the time their visa is issued. It was brought in under the umbrella of Trump's Big Beautiful Bill Act.
But the move could be devastating to the ailing tourism sector, which is already feeling the pressure of President Donald Trump's policies.
Trump's hostility with leaders from several nations and his tariff policies have also seen some tourists - particularly those from Canada - vow to boycott American vacations.
Overseas travel to the US fell 3.1 percent year-on-year in July to 19.2 million visitors, according to government data.
It was the fifth month of decline this year, defying expectations that 2025 would see annual inbound visitors finally surpass the pre-pandemic level of 79.4 million.
'Any friction we add to the traveler experience is going to cut travel volumes by some amount,' said Gabe Rizzi, President of global travel management company Altour.
'As the summer ends this will become a more pressing issue, and we'll have to factor the fees into travel budgets and documentation.'
The newest visa fee is likely to hit hardest in Central and South American countries that have been a rare bright spot for U.S. travel this year.
As of May, travel from Mexico to the U.S. was up nearly 14% in 2025, according to the National Travel and Tourism Office.
Arrivals from Argentina rose 20% and from Brazil 4.6% year-to-date. Overall, travel from Central America grew 3% and from South America 0.7%, compared with a decline of 2.3% from Western Europe.
International visitor spending in the US is projected to fall below $169 billion this year, down from $181 billion in 2024, according to the World Travel & Tourism Council.
The visa fee reinforces a bleak perception of the US under Trump, whose immigration policies, cuts to foreign aid and sweeping tariffs have eroded America's appeal as a destination - even with major events like the 2026 FIFA World Cup and Los Angeles 2028 Olympics on the horizon.
The Trump administration on Wednesday proposed government regulation that aims to tighten the duration of visas for students, cultural exchange visitors and members of the media.
And just two months ago, Trump imposed a travel ban restricting the arrival of tourists from 12 primarily African and Middle Eastern countries.
The ban applied to citizens of Afghanistan, Myanmar, Chad, the Republic of Congo, Equatorial Guinea, Eritrea, Haiti, Iran, Libya, Somalia, Sudan and Yemen.
It also imposes heightened restrictions on people from Burundi, Cuba, Laos, Sierra Leone, Togo, Turkmenistan and Venezuela who are outside the U.S. and don't hold a valid visa.
The impacted countries had 'deficient' screening for passports and other public documents or have historically refused to take back their own citizens, Trump said.
He relied extensively on an annual Homeland Security report of people who remain in the US after their visas expired.
Trump also tied that ban to a terrorist attack in Boulder, Colorado, saying it underscored the dangers posed by some visitors who overstay visas.
