Princess and Junior Andre have shrugged off being called 'nepo babies' as they launched Princess's brand new ITV2 reality series, insisting they're working hard to make it on their own.

The rising star, 18, daughter of Katie Price and Peter Andre, has landed her first solo TV project, with cameras following her rise in the lucrative influencer world.

Speaking at the glitzy ITV launch, Princess admitted that under the true definition of a 'nepo baby' the term applies, but said the focus should be on how she has built her own career over the past two years. 

The rising star has already inked big-money deals with brands including Morphe and Superdrug, cementing her status as a celebrity in her own right. 

She added that the new series will give fans an unfiltered look into her life, away from her famous parents.

Speaking to The News Movement she said: 'Well obviously if you're using the actual terms of a 'nepo baby' then yeah, but we are focusing on ourselves. 

'This is our own career and I feel like within the last two years I've built myself as a solo person, so this is a good time to for the show to come in as it actually shows what goes on in my life, without my parents.'

Big brother Junior, 19, added that it's 'natural' for people to compare them to their superstar mum and dad but stressed that their success will come down to hard work and carving their own paths.

He said: 'Yeah I mean, obviously we're gonna be compared to our parents, they've done amazing things, that's where we come from.

'It's inevitable - anyone would be compared to their parents, so you know that's natural. 

'But what we're doing is focusing on ourselves and really driving and pushing our own careers and working hard. For us to succeed we have to put in the work for it.'

When quizzed on what they would do differently - and what they'd do the same - as their famous parents, Junior said he was grateful for the way they'd been brought up, describing them both as polite, kind and 'normal people'. 

He added that some might assume otherwise, but the new show would prove they are just regular young adults navigating life like everyone else.

With the show launching on Sunday, Princess and Junior appeared on ITV to promote the new reality series.

She teased what fans can expect from the fly-on-the-wall show saying: 'I'm really excited, it has been very intense filming but I can't wait for everyone to watch it.

'You see my everyday life and what I do. You see my grown confidence, my family, it's really fun.

'I feel like a lot of people base assumptions from what they see online but this will give people a proper insight.'

It comes after mum Katie condemned the new show as she broke her silence on reports of a 'feud' between the pair.  

In her latest episode of The Katie Price Show, the mother-of-five insisted her issue was not with Princess but in fact her daughter's management - who also work with her ex-husband Peter Andre.

Calling Princess her 'best friend' on Thursday, Katie, 46, said that she fell out with the management team when she split from Peter, explaining: 'I always said over my dead body would I ever want her to manage my kids because she doesn't like me and Pete and I don't talk.

'I was very, very, very upset that Princess signed with them when she was 16', she said ahead of Princess' show.

An ITV2 spokesman has since claims the channel didn't want Katie involved in her daughter's show.