Teenage darts sensation Luke Littler has renewed his exclusive partnership with BoohooMAN, signing a huge six-figure deal.

The 18-year-old has had a meteoric rise to the top of the darts world since reaching the final of the Darts World Championship at age 16. 

Littler was beaten by Luke Humphries on that occasion but went one better in January, triumphing over Michael van Gerwen to claim the biggest prize in the sport.

Littler cashed in on his his success as he landed a lucrative modelling deal with BoohooMAN shortly after his first World Championship final.

And the popular clothing brand has now tied him down to a long-term deal in what they say 'highlights a commitment to authentic collaborations that transcend traditional fashion boundaries.'

Littler, who also has deals with Xbox, KP Nuts, Sidemen cereal and Target darts, said of the partnership: 'Continuing with BoohooMAN feels like a natural fit for me. 

'They understood my style from day one and have been incredibly supportive throughout my journey. 

'I'm looking forward to creating something special together that connects with both darts fans and fashion enthusiasts. The best is yet to come.'

Samir Kamani, CEO of BoohooMAN, commented: 'Luke represents exactly what our brand stands for – breaking boundaries, defying expectations, and setting new standards. 

'His journey from teenage talent to world champion perfectly aligns with our brand ethos. 

'This renewed partnership isn't just about fashion – it's about celebrating a genuine cultural phenomenon who continues to inspire a new generation.'

The collaboration will feature exclusive photoshoots, dedicated content creation, and innovative social media campaigns designed to resonate with fans across both fashion and sports communities.