Meghan Markle has posted a behind the scenes clip of her new Netflix lifestyle show ahead of its launch - before the footage was mysteriously deleted then reposted.
The Duchess of Sussex's new show is set to be released next Tuesday having been delayed from its initial premiere date of January 15 due to the California wildfires.
Yesterday, the Duchess shared a 'backstage video' from 'With Love, Meghan' on her newly-launched Instagram account before the video was seemingly taken down.
The 14-second clip featured a short cameo from her husband Prince Harry, and the couple's beloved beagle Guy - whose death was revealed by Meghan last month.
In the video, the Duchess can be seen showing off her dance moves and sharing lighthearted moments with crew members and some of the guests who will feature.
After it was deleted, the short clip was reposted on X before a seemingly identical version of the teaser was later reuploaded to her social media without explanation.
Meghan, 43, wrote: 'Six more days until our show launches on @Netflix! Celebrating the crew and everyone who helped make this happen! The countdown begins.'
The new series will see the Duchess 'reimagine the genre of lifestyle programming' as she and her guests roll 'up their sleeves in the kitchen, the garden, and beyond, and invite you to do the same', according to Netflix promotional material.
A previous trailer for the series in January showed Meghan inviting friends and guests to a California estate where she shares cooking, gardening and hosting tips.
Guests include Roy Choi, Mindy Kaling, Alice Waters, 'with additional acclaimed chefs and special friends' – and there will be eight episodes, each lasting 33 minutes.
The update comes after 'With Love, Meghan' was compared to Pamela Anderson 's new cooking show that launched on Canada’s Flavour Network on Monday.
Some viewers have spotted similarities between the two shows, after a trailer for the Baywatch star’s show was released last October, before Meghan's in January.
But defenders of the Duchess insisted the closeness of the release dates and the tight production schedules mean any similarities in the shows must be coincidental.
The similar aesthetic, titles and wardrobes were all noted along with familiar phrases and actions - such as the stars walking in a garden admiring the produce, before inviting chefs into the kitchens as well as family and friends to try out the food.
Elsewhere in the clips, Anderson explains how 'I just always have wanted to take things to another level', while Meghan similarly declares: 'I've always loved taking something pretty ordinary and elevating it.'
Fans previously noted scenes in the ‘With Love, Meghan’ trailer felt familiar for other reasons, including similarities to old recipes and other shows.
Some compared Meghan’s 'Ladybug Caprese Bruschetta' to similar recipes; others spotted a similarity to a YouTube cooking show hosted by the Marchioness of Bath; and her beekeeping was noted for also being one of Kate's favourite hobbies.
In the trailer for 'With Love, Meghan', the Duchess hosts celebrity chefs and famous friends including Mindy Kaling and Abigail Spencer as she prepares a range of perfectly presented dishes to a soundtrack of The Lovin' Spoonful's Do You Believe in Magic.
In one clip from the kitchen of the rented $5million reality TV Montecito mansion where the show is set, Meghan, who tells viewers she'll share 'some little tips and tricks', makes a 'Ladybug'-themed appetiser.
However, viewers noted that recipes for the dish have been around since 2015 on dozens of food blogs and Pinterest pages.
They also feature in the US lifestyle magazine First For Women in 2018 and the popular TikTok account Home Cooks World in 2023.
The ingredients in the latter's recipe are a baguette, pesto, mozzarella, basil, cherry tomatoes, kalamata olives, sesame seeds and olive oil. First for Women meanwhile said the dish was 'packed with mood-boosting calcium and energising antioxidants'.
Another part of the trailer showed Meghan trying beekeeping – but some royal fans pointed out that this is also one of her sister-in-law Kate's longtime hobbies.
The Princess of Wales was photographed happily tending to a hive at Anmer Hall in Norfolk in an image released in May 2023 to mark World Bee Day.
Kate is known to make her own honey – while Queen Camilla is also a keen apiarist, and keeps bees at Raymill, her six-bedroom retreat in Lacock, Wiltshire.
Camilla is also president of Bees For Development, a charity protecting bee habitats in more than 50 countries; while Buckingham Palace is home to four beehives on an island in a lake in the garden, and there are two hives in Clarence House 's garden.
Other viewers compared scenes from the trailer to those in the YouTube cooking show 'Emma's Kitchen' hosted by marchioness and chef Emma Weymouth .
The Celebrity MasterChef contestant – formally known as Emma Thynn, Marchioness of Bath - posts videos of her creations after launching the brand in 2015 using the backdrop of the original kitchens within Longleat House.
In Meghan's first trailer for the show released in January, she appears smiling and relaxed in the clip which includes a shot of her being hugged by Harry.
The series was announced at the start of January - a day after she returned to Instagram for the first time since 2020.
Meghan wrote: 'I have been so excited to share this with you! I hope you love the show as much as I loved making it.
'Wishing you all a fantastic new year! Thanks to our amazing crew and the team @netflix. Beyond grateful for the support - and fun!'
A promotional synopsis of the show says: 'This inspiring series, produced by Meghan, Duchess of Sussex, reimagines the genre of lifestyle programming, blending practical how-tos and candid conversation with friends, new and old.
'Meghan shares personal tips and tricks, embracing playfulness over perfection and highlights how easy it can be to create beauty, even in the unexpected.
'She and her guests roll up their sleeves in the kitchen, the garden, and beyond, and invite you to do the same.'
Harry and Meghan's Archewell Productions helped to make the series and she also gets a credit as one of its executive producers.
The couple have a £80million five-year deal with Netflix which they signed in 2020 – and the Sussexes are executive producers of Polo which aired recently.
The documentary was the couple's first since Heart Of Invictus, which aired some 16 months earlier and followed a group of service members on their road to the Invictus Games, the Paralympic-style sporting competition set up by Harry in 2014 for injured and sick military personnel and veterans.
It followed Live To Lead, about leaders who have dedicated themselves to social justice, in 2022, and before that, the couple's controversial six-part Harry & Meghan documentary.
Meanwhile, trademark filings have revealed Meghan is planning to sell biscuit and pancake mixes under her newly rebranded lifestyle company 'As Ever'.
The Duchess said on February 18 that her venture was being renamed from American Riviera Orchard because that name limited her to locally-produced goods.
Now, a new application made to the US Patent and Trademark Office on the same day has revealed a series of products she is looking to sell under the 'As Ever' brand.
On the list are goods that will compete with big names such as Betty Crocker and Dr Oetker, including 'mixes for bakery goods; cookie mixes; biscuit mixes; crepe mixes', which come under international trademark class 30, a category for food products.
The application was made by '2022 Trademarks LLC (LIMITED LIABILITY COMPANY; Delaware , USA)', which is a company set up by Meghan's representatives.
It comes after the Duchess revealed her lifestyle brand as American Riviera Orchard last year, sending out 50 jars of jam to her friends as a soft launch.
The 'American Riviera' is a nickname for Santa Barbara, where Meghan lives with her husband Prince Harry and their children Prince Archie and Princess Lilibet.
But US officials told Meghan geographical locations cannot be patented and she therefore could not trademark the brand – leading to her renaming it 'As Ever'.
Confirming the change of brand name in a video uploaded to her Instagram account on February 18, Meghan also revealed that Netflix is not only the streaming platform for her forthcoming series 'With Love, Meghan', but a partner in her business.
The new website for the venture also features a picture of the duchess and her three-year-old daughter Lilibet photographed from a distance, walking hand-in-hand across a sunny lawn with palm trees in the background.
Meghan joked about the first product released by her business last year, a limited edition jar of strawberry jam, saying: 'Of course there will be fruit preserves, I think we're all clear at this point that jam is my jam.
'But there's so many more products that I just love that I use in my home and now it's time to share it with you, so I can't wait for you to see it.'
At the start of the video Harry can be heard in the background saying 'It's recording' before his wife tells her followers: 'In two weeks, my show is coming out, which I'm so excited for, and also my business, which I think there's been a lot of curiosity about.
'Last year, I had thought 'You know what, American Riviera, that sounds like such a great name, it's my neighbourhood, it's a nickname for Santa Barbara', but it limited me to things that were just manufactured and grown in this area.
'Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.'
A trademark application for As Ever was first made in October 2022 before being dropped in favour of American Riviera Orchard, reported The Telegraph .
But when the American Riviera Orchard application was rejected, the As Ever application was submitted again in September last year.
Similar to the original filing, it covers products such as downloadable and printed recipe books, tableware, textiles, and jams and marmalades.
'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know, I've always loved cooking and crafting and gardening,' said Meghan.
She added: 'This is what I do, and I haven't been able to share it with you in the same way for the past few years but now I can.'
Before marrying into the Royal Family, Meghan closed down her lifestyle website called The Tig, which she had used as a platform to discuss social issues such as gender equality in addition to articles on travel, food and fashion.
Meanwhile the owner of an independent New York retailer with the same name as 'As Ever' has confirmed he is no longer planning legal action .
Mark Kolski, the designer and owner of vintage clothing studio 'As Ever NYC', previously said he was left 'reeling' from the news that Meghan decided to relaunch her company under the same name as his own clothing label.
But after exploring his options, the 58-year-old, revealed he is no longer planning any legal response and is simply going back to work.
Mr Kolski also denied that there has been any 'battle' between himself and the Duchess over the name and their teams have not spoken to one another.
Meanwhile, the Spanish village of Porreres in Mallorca is threatening legal action against the duchess with civic bosses claiming Meghan copied the town's traditional coat of arms, which dates back to 1370 .
The 'As Ever' logo shows a palm tree with two hummingbirds on either side of it. Harry famously said he saw a hummingbird after the death of his grandmother Queen Elizabeth II.
The town's coat of arms is strikingly similar and shows two birds on either side of a palm.
In addition, the Duchess has been barred from selling any clothing under her As Ever brand because of the name's similarity to a cut-price Chinese clothing company.
The Mail on Sunday revealed that documents filed at the US Patent and Trademark Office in October 2022 by Meghan's high-powered lawyers applied for permission to sell aprons and other items of clothing - along with a long list of products including jams and dog biscuits - under the 'As Ever' name.
But the office issued a 145-page 'partial rejection' of Meghan's trademark application in July 2023 saying she could not sell clothing because her company's name was too similar to Chinese 'fast fashion' brand ASEVER.
The Sussexes stepped down as working royals in 2020 and later moved to the celebrity enclave of Montecito, where they have established a new life for themselves and their children.
'With Love, Meghan' begins streaming on Netflix from next Tuesday, March 4
