Cruz Beckham has teased fans with the first glimpse at his upcoming single and the accompanying music video, revealing it to have a number of familial connections in the wake of his estranged brother Brooklyn cutting all ties with the family.
The youngest son of Victoria and David Beckham, 20, took to his Instagram on Monday to share a snippet of the track, For Your Love, ahead of its release on Friday.
While he also revealed a clip of the music video, starring none other than his grandfather and Victoria's dad, Tony Adams.
Dressed in a striped blazer and yellow spotted tie, Anthony could be seen on a vintage style television set, introducing a performance from Cruz and his band.
He declared: 'Ladies and gentlemen, for the first time on live television - Cruz Beckham and The Breakers'.
And showing the video was well and truly a family affair, as well as starring his maternal grandad, Cruz also paid homage to his dad's side of the family with the location of the music video.
The short teaser revealed it was set in David's favourite cafe, Tony's Pie & Mash shop in Waltham Abbey, located just outside of his Leytonstone birthplace.
The former footballer is a regular punter at the Essex eatery and has a close relationship with the owners, and was last seen at the cafe just three days before Cruz's post.
David enjoyed a £5.50 lunch with mum Sandra and sister Joanne at the pie and mash spot on Friday, gushing on Instagram: Nothing better for the soul than Pie&Mash with mum Love you mum @sandra_beckham49 @jo_jo_beckham_ @tonyspieandmash'.
And showing how well the Beckham clan is getting along, despite Brooklyn's explosive exit, the family were quick to show Cruz their support.
In response to his caption: 'D’you want some more ? Song and Video out Friday Pre Save NOW', Cruz's girlfriend Jackie Apostel commented: 'YES WE DO'.
Grandmother Sandra also took to the comments to write: 'Ohh yes I do ❤️' while David's sister Joanne posted a string of clapping emojis.
While little sister Harper, 14, re-shared the clip to her own Instagram Story, and captioned it: '@cruzbeckham counting down!!!!'
Cruz revealed his grandad Tony's special role in his music video last week, saying that the pair had a 'special bond for music' that left his grandmother Jackie Adams in tears.
Sharing behind-the-scenes snaps from the video of Tony with his band, Cruz wrote: 'Happppy for your love month. This is my grandad, Tony. When he was my age he was also in a band and our bond for music is so special to me.
'Having him in the video and cover for this particular song is something I will never forget. Not only are the people I’m making art with my family, but also the most talented.'
He gushed 'there's nothing better' than working with family as he revealed his cousin Libby Adams and girlfriend Jackie also helped produce his music video.
He added: 'My cousin @libbyyadams was the producer on this video, @jackie.apostel executive producing the project, my closest friends on creative and of course the lads, the breakers. There’s nothing better. for your love. 13th of Feb'
Victoria's mum Jackie was in tears over the sweet message as she gushed how 'proud' she is, writing: 'Cruzie. This has made me cry!! We are so proud of you and the boys. We love you lots xx'.
Meanwhile Libby wrote: 'What a team. Can’t wait for everyone to experience this one!'
Cruz music career has begun to take off recently, after making his debut with two singles, Optics and Lick The Toad, and performing a series of small live shows with his band The Breakers.
Last month, he announced that he and the band were going on tour in February and March, with a slew of gigs across the UK as well as in Paris, Amsterdam and Berlin.
And according to The Kooks' frontman Luke Pritchard, Cruz has what it takes to become a rockstar.
Luke, 40, has been unofficially guiding the aspiring musician on his debut album and has compared it to The Beatles' ninth studio record, White Album, which had the iconic hits Ob-La-Di, Ob-La-Da and Blackbird.
'He's brilliant. He's got all the right things. I think he's a rockstar, I really do,' he told The Sun last week.
'We were actually in the studio with him. His album sounds so good, so authentic. It's really refreshing.
'You know, he's recording everything completely authentically and trying to pick up that magic to some parts. I think that's amazing.
'He's the real deal. He wants to do things properly and he wants to gather his fan base the right way and he wants to go out and just play. It's been a mad few days for him.'
Cruz's proud display of his roots in his music video comes after he and his brother Romeo unveiled their latest tattoo tributes to their family - just days after it was revealed their estranged brother Brooklyn had covered up his own familial inkings.
Visiting the Fine Line Hearts Club at the weekend, Romeo, 23, revealed he'd had the word 'family' tattooed on the back of his neck, while Cruz got the letter J added to his torso for girlfriend Jackie.
Jackie also had her own tattoo done, choosing the word 'providence', which defines the protective care of God or nature as a spiritual power.
The timing of the inkings tellingly came after it emerged that Brooklyn has covered up his tattoo tribute to father David, and also appeared to remove the names of siblings Romeo, Cruz and Harper.
The famous family has been thrown into turmoil in recent weeks after the aspiring chef, 26, publicly cut ties with his parents and siblings after confirming he had no plans to reconcile with them in a scathing six-page statement.
And new pictures showed that Brooklyn has taken permanent action to cement his feelings, by covering up the word 'dad' on his arm with nondescript shapes and a star.
While he also seems to have removed the inkings he had of his siblings names on each of his fingers.
Just one week ago, Romeo, Cruz and Harper could still be seen inked in a cooking video he shared to Instagram. Now, they have been inked over.
While Brooklyn's numerous tattoos in honour of his wife Nicola, 31, are still prominently displayed on his body.
