Dylan Mulvaney, the social media personality whose 2023 partnership with Bud Light sparked a nationwide backlash that sent sales for the beer giant plummeting, has been cast in a hit Broadway musical.

Mulvaney, 29, will make her Broadway debut playing Anne Boleyn, the second wife of King Henry VIII, in the medieval theatre play 'Six', beginning February 16. 

The casting places Mulvaney in a production that has long marketed itself as a female-centered retelling of women's history, told through a modern pop concert format.

The announcement was made by the show's official social media accounts, confirming Mulvaney as part of the upcoming cast rotation.

'Losing our heads to introduce your newest Anne Boleyn!' the post read. 'Show some royal love to Queen Dylan Mulvaney, who will be joining the #SIXBroadway 5.0 cast as Anne Boleyn.'

Six reimagines Henry VIII's six wives as a modern pop girl group, reclaiming their identities through high-energy musical numbers.

The show's official materials describe the wives as stepping out from 'the shadow of their infamous spouse' to tell their stories on their own terms, positioning the production as a celebration of women's voices and '21st-century girl power.'

Since opening on Broadway in 2021, Six, written by Toby Marlow and Lucy Moss, has become the longest-running production in the history of the Lena Horne Theatre and won the 2022 Tony Award for Best Original Score. 

In an Instagram post celebrating the Broadway casting, Mulvaney expressed her excitement.

'Yay Broadway!' she wrote. 'So happy my bway debut is playing a fellow polarizing woman in this perfect musical next month. I hope you will all come watch me live my dream. I am SO HAPPY I CAN'T STOP SMILING.'

Mulvaney's casting comes almost three years after the transgender influencer sparked a national boycott from conservatives in April 2023 with her Bud Light campaign. 

The social media star shared images of herself with a custom beer can featuring her face as part of a marketing campaign marking Mulvaney's first full year transitioning. 

The promotion detonated a backlash that quickly grew into a full-scale boycott, fueled by conservative outrage and amplified across social media and conservative news outlets.

The fallout proved financially devastating. By early 2024, Bud Light sales had fallen nearly 30 percent in the months following the campaign, ultimately costing the brand its long-held status as America's best-selling beer.

The controversy became one of the most visible corporate culture clashes in recent memory, forcing parent company Anheuser-Busch to recalibrate its marketing strategy amid sustained consumer revolt.

Mulvaney has repeatedly defended the Bud Light deal, describing the backlash as unexpected and deeply personal.

Appearing on The View in March 2025, Mulvaney said she accepted the partnership casually.

'I loved beer and didn't think anything of it,' she said during the appearance.

Mulvaney later expanded on those views during an interview on CBS Mornings, where she criticized rollbacks of transgender-related policies under the Trump administration.

'It didn't change any way that I think about myself because I'm a woman no matter what my passport says,' Mulvaney said, referring to the State Department's decision to stop issuing passports with an 'X' gender marker in addition to 'M' and 'F.'

Mulvaney rose to prominence by documenting a gender transition through a daily TikTok series titled Days of Girlhood, which quickly went viral and helped build a following of more than 1.5 million people across platforms.

Beyond social media, Mulvaney has worked as a performer, writer, and digital creator, appearing in cabaret shows and releasing original comedy and music online. 

She previously starred in the off-Broadway solo production The Least Problematic Woman in the World.