It's long been known that Victoria Beckham intended on designing her daughter-in-law Nicola Peltz's wedding dress when she married Brooklyn in April, 2022.
But instead, Nicola, 30, the daughter of a billionaire investor, wore Valentino to her $3.5million Palm Beach do, a decision which sparked the major family feud that still hasn't been resolved.
Fast forward to Holly Ramsay's wedding to Olympic swimmer Adam Peaty, 31, at Bath Abbey on December 27 and it was finally Victoria's big moment to shine.
Holly, 26, wore one of VB's designs as one of the four wedding gowns she showcased over a two-day period, giving the image of her wearing it exclusively to Vogue magazine in a huge show of support for her mother Tana's best friend.
Moreover, Holly teamed it with a pair of matching platform heels, just like the ones Nicola wore in several of her own high-end bridal fashion moments.
But that's not where Holly's support for the Beckham fashion label ends.
Bridesmaids Megan and Tilly Ramsay, 27 and 24, and Bethany Peaty, 32, all wore Victoria Beckham's £990 red satin slinky dresses teamed with red-soled Christian Louboutin heels, gifted by Holly.
Victoria also wore one of her own creations, a £1,290 teal slinky gown which she promoted on Instagram, telling everyone they could buy her heavily photographed look.
Mother of the bride Tana, 51, also stunned in a forest green gown by her fashion mogul friend, with the same dress in different colours available on her website for £990.
Victoria dressed her own daughter Harper, 14, in a sleek £1,190 navy satin dress which she paired with a black fur jacket and some sparkling heels.
It's not the first time Holly has been branded a stand-in daughter-in-law for Victoria amid her estrangement from Brooklyn and Nicola.
Holly and Adam are embroiled in their own very public family feud with Adam's family, which again, started over clothing - when his mother was reportedly asked to go for a different outfit choice than the one she had planned to wear to his wedding.
David and Victoria stood in the Peaty family's place in the traditional family photo taken on the big day, with the Ramsays perched on the other side of the bride and groom.
It was later reported that someone 'maliciously' emailed the image to Adam's family members who remain deeply hurt by the snub.
Holly has known the Beckham family her whole life but among the absentees from her wedding was her long-term friend Brooklyn.
He reportedly didn't want to take attention from her given the attention surrounding his estrangement from his family.
Regardless, Holly seemingly continues to be inspired by his wife Nicola, with the similarities between Holly and Nicola's social media posts quite striking.
From posing in sheer tights and a leather coat in the exact same way Nicola did three months before, to sharing a bathroom selfie last week that featured her shirtless, tattooed husband in a set up eerily similar to the one Nicola staged of her and Brooklyn in 2023 - it seems Holly has been paying close attention to her childhood friend's wife.
Last year, Holly showed off her figure in a sizzling black bikini on holiday - in a snap almost identical, even in pose, to a swimwear snap Nicola posted in 2023.
They also share a love of racer jackets - with Holly donning one for this year's Formula 1 while Nicola famously wore Victoria Beckham's iconic 2001 leather number in 2024.
Holly looked cosy when she posed with Posh at her hen do at Soho Farmhouse in November, looking every inch the bride-to-be in a white dress and seemingly taking the role of daughter-in-law.
The photo was reminiscent of when Nicola beamed with her mother-in-law in happier times in 2024.