I'm a fund manager: Craig Baker of Alliance Witan on the AI bubble, gold and bitcoin

I'm a fund manager: Craig Baker of Alliance Witan on the AI bubble, gold and bitcoin
By: dailymail Posted On: December 16, 2025 View: 22

  •  This month's fund manager answers our quickfire questions

Each month, we put a senior fund or investment manager to task with our I'm a fund manager series to find out how they manage their own money.

We want to know where they'd invest for the next year - and next 10 years - and what pitfalls to avoid. We also quiz them about Nvidia, gold, and bitcoin and their biggest investing mistake. 

This month we spoke to Craig Baker, chair of the Alliance Witan Investment Committee and global chief investment strategist at Willis Towers Watson.

Alliance Witan is an investment trust which aims to beat inflation over the long term through a combination of capital growth and rising dividend. 

The company invests in global equities across a wide range of different sectors and industries to achieve its objective.

Craig Baker, chair of the Alliance Witan Investment Committee and global chief investment strategist at Willis Towers Watson

Its largest holding is in Microsoft. It also has sizeable holdings in Amazon, Visa and Mastercard.

It currently trades at a 5.28 per cent discount to its net asset value and pays a dividend yield of 2.09 per cent.

Over the past five years it has delivered a total return (capital growth and income) of 58 per cent and 221.9 per cent over 10 years.

If you could invest in only one company for the next 10 years, what would it be?

If pushed to only consider one, maybe Microsoft. 

Microsoft is a large, high-quality company which has shown remarkable resilience over the last 40 years or more. 

After first coming to prominence in the 1980s, it has grown into the world's largest software company and a formidable force in personal computing. 

It's rare to find a company remaining so dominant in its sector decade after decade. 

Fierce competition means there's no guarantee it will thrive in the future, but Microsoft is deeply embedded in the world's IT ecosystem and is in a strong position to capture ongoing spending on cloud and Gen AI infrastructure.

What about for the next 12 months? 

We don't buy stocks on a 12-month view, preferring to think long term, but there are plenty of companies with great businesses that have depressed share prices as a result of short-term market dynamics. 

One example is UK drinks giant Diageo seems at odds with the businesses' intrinsic value. 

That said, as mentioned above we know many of our ideas will not work out, we just need a high proportion to do so.

Which sector most excites you?

We tend not to have aggressive top-down sector positions in either direction, focusing instead on the merits of individual stocks from the bottom up. 

Having said that, several of our managers are well positioned for a recovery in health care stocks, many of which have taken quite a relative hit in recent years.

10-year bet: Craig Baker says it's rare to find a company remaining so dominant in its sector decade after decade

What sector would you be avoiding and why?

We don't consciously avoid any sector, but we do have some concerns about the high valuations of certain AI-related stocks. 

Even though we are believers in the potential of AI to deliver economy-wide productivity gains and attractive profits for some companies, the share prices of many unproven companies

seem to have got ahead of their business fundamentals.

Which country currently offers the best value for investors

Japan, from several perspectives - corporate reforms, which are boosting profitability and shareholder returns, together with an improving macroeconomic profile as it escapes from deflation, and a weaker yen which enhances repatriated profits to the UK. 

Short-term value play: Baker thinks Diageo is an an example of a great business that currently has a depressed share price

Are we in an AI bubble?

It is difficult to say but there are certainly companies whose share prices will have risen well beyond a sensible valuation and there are many stocks outside of the technology sector that have been disproportionately hit due to the perceived threat of AI.

You need to differentiate between AI-exposed companies with strong fundamentals, like some of the Magnificent Seven who are highly profitable, and the raft of nascent businesses benefitting from investor enthusiasm for the AI theme. 

There may well be a bubble in the share prices of the latter, some of them don't even have revenue let alone profits, and the valuations of some of the former are also starting to look a bit stretched. 

But even if there's enough evidence to worry about being in a bubble, there's not enough to suggest it's about to burst.

Guessing the timing is also a dangerous game – as John Maynard Keynes once said, 'the market can remain irrational longer than you can remain solvent'.

Cheap: Baker thinks Japan's corporate reforms, its improving macroeconomic profile and weaker yen makes it look like a good value market at the moment

Should investors be looking to rebalance their portfolios away from the US?

Despite high valuations, the US still provides huge opportunity, but it's always good to diversify across countries, particularly after a long period of sustained outperformance and the US becoming such a large part of the index.

Do you think investors should be wary of passive investing?

Passive investing is always a sensible option, but, given the extraordinary performance of the mega cap stocks that dominate indices over the last decade or so, now may be a more risky time than usual to hold such a portfolio. 

Active management results relative to passive management comes in long cycles of underperformance followed by long periods of outperformance. 

History would imply we might be about to shift from the former to the latter.

On the fence: Baker thinks there is not enough evidence to suggest the 'AI bubble' is about to burst

Why should investors choose your fund over say a passive index fund?

We believe we can outperform a passive index fund over the long term. If large cap equity index funds generally return around 8 per cent per annum over the long term, then if we can add 1-2 per cent per annum more value on top of that, it can have a huge impact on long-term savings. 

The fact that the passive index has returned more than double the expected 8 per cent per annum in the last three years doesn't mean people should now buy the index because they think it will always deliver those sorts of returns or always be the best option. 

It is also worth noting that we are less concentrated than the index and therefore offer investors lower risk than the index.

Should gold form part of everyone's portfolio?

It's not usually the best time to add something new to your portfolio after its price has risen so strongly. That said, gold does provide genuine diversification from equities.

Do you personally invest at all in crypto?

No, but I have been tempted by bitcoin after the recent fall, now that it's been made available to UK retail investors in ETF format for the first time.

Flying high: Gold has risen more than 50% since the start of the year

What's your greatest ever investment?

Alphabet.

And what's your greatest ever investing mistake?

Not owning Nvidia overweight all the way through its stock market ascent.

Is the property market 'safe as houses' or due a crash?

Since the financial crisis and a prolonged period of near zero interest rates, essentially all assets have risen materially in value, be it stocks, bonds, property, gold or commodities. 

We can debate which ones are more or less attractive, but the concept that anything is 'safe' as a permanent description is a dangerous belief.

Which company would you advise an income seeking investor to put £100,000 in?

I wouldn't advise putting a large sum of money in a single company stock, it's too risky. 

It's much better to spread the money across a range of companies in an investment trust or a fund.

Compare the best DIY investing platforms

Investing online is simple, cheap and can be done from your computer, tablet or phone at a time and place that suits you.

When it comes to choosing a DIY investing platform, stocks & shares Isa, self invested personal pension, or a general investing account, the range of options might seem overwhelming. 

This is Money's full guide to the best investing platforms 

Every provider has a slightly different offering, charging more or less for trading or holding shares and giving access to a different range of stocks, funds and investment trusts. 

When weighing up the right one for you, it's important to to look at the service that it offers, along with administration charges and dealing fees, plus any other extra costs.

We highlight the main players in the table below but would advise doing your own research and considering the points in our full guide to the best investment accounts.

Platforms featured below are independently selected by This is Money’s specialist journalists. If you open an account using links which have an asterisk, This is Money will earn an affiliate commission. We do not allow this to affect our editorial independence. 

DIY INVESTING PLATFORMS
Admin charge Charges notes Fund dealing Share, trust, ETF dealing Regular investing Dividend reinvestment
AJ Bell*  0.25%  Max £3.50 per month for shares, trusts, ETFs (£10 cap in Sipp).  £1.50 £5  £1.50 £1.50 per deal  More details
Bestinvest 0.40% (0.2% for ready made portfolios) Account fee cut to 0.2% for ready made investments. Free £4.95 Free for funds  Free for income funds More details
Charles Stanley Direct* 0.30%  Min platform fee of £60, max of £600. £100 back in free trades per year.  £4  £10 Free for funds  n/a More details
Etoro*  Free Stocks, investment trusts and ETFs. Limited Isa, no Sipp.Not available Free n/a n/a More details 
Fidelity* 0.35% on funds £7.50 per month up to £25,000 or 0.35% with regular savings plan.  Free £7.50 Free funds £1.50 shares, trusts ETFs £1.50 More details
FreetradeBasic account with Isa is free, Standard is £5.99 (gives access to funds), Plus (with Sipp) £11.99Stocks, funds (limited choice), investment trusts and ETFs.Free Free n/a n/a More details 
Hargreaves Lansdown* 0.45% Capped at £45 annually for shares, trusts, ETFs (£200 cap in Sipp). Free £11.95 Free  Free  More details
Interactive Investor*  £4.99 per month under £50k, £11.99 above, Isa + Sipp is £9.99 below £75,000 or £21.99 above Free trade worth £3.99 per month (does not apply to £4.99 plan) £3.99 £3.99 Free £0.99 More details
InvestEngineFree Only ETFs. Managed service is 0.25% Not availableFree Free Free More details 
iWeb Free  £5 £5 n/a 2%, max £5 More details
Trading 212* Free Stocks, investment trusts and ETFs. Not available Free n/a Free More details 
Prosper* Free Refunded  fees on 30 ETFs. No shares.Free Free Free Free More details 
Vanguard  Only Vanguard's own products0.15% Only Vanguard fundsFree Free only Vanguard ETFs Free n/a More details 
(Source: ThisisMoney.co.uk September 2025. Admin % charge may be levied monthly or quarterly

 

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