The house I want to buy has already been reduced: Can I make an even LOWER offer?

The house I want to buy has already been reduced: Can I make an even LOWER offer?
By: dailymail Posted On: November 08, 2025 View: 25

I've been looking at a house that has been on the market for a few months. 

It was originally listed at between £750,000 to £775,000, but the guide price has since been reduced to between £725,000 to £750,000. 

Given the current market, how long it's been up for sale and possible changes to property taxes in the Autumn Budget, what would be a sensible offer?

An offer they can't refuse? A Daily Mail reader is considering how much to bid for a new home

Jane Denton, of This is Money, replies: Uncertainty about what Rachel Reeves has in store for Britain's property tax system in the Autumn Budget is dampening the housing market. Seismic changes are rumoured to be on the cards, but nothing is known for certain. 

In September, research from Zoopla warned that uncertainty surrounding the Autumn Budget had prompted a 4 per cent drop in buyer demand for homes listed for £500,000 or more, compared with the same period last year. 

One proposal reportedly being considered by Reeves is the replacement of stamp duty and council tax with a single annual levy on homes above a certain value, with £500,000 a potential cut-off. 

Other potential changes include the introduction of new, higher council tax bands aimed at boosting revenue from more expensive properties, and the possibility of introducing capital gains tax when people sell their primary home if it sells for more than a set amount. One figure floated for this was £1.5million.

National insurance contributions could potentially also be imposed on landlord rental income.

Buyer demand for homes priced at £1million or more was down 11 per cent in September compared to the same point a year ago, Zoopla added.  

While there is uncertainty in the market, you have come across a house you like that has already been reduced in price. The reduction in the guide price indicates the seller is motivated to sell, putting you in a good position to haggle further and make an offer. 

I asked two property experts for their thoughts on how much you should offer. 

Matt Leitch, a director at buying agency Oqo London, says: If ever there were a time to test the market, now is it.

Properties that remain unsold are there for two main reasons.

Firstly, the vendor clearly needs to sell. This could be a change in mortgage rates, job loss, divorce, or any manner of pressing reasons. Ask the agent, as they will most likely divulge the information, even if they shouldn't.

Matt Leitch says now is a good time to test the market

Secondly, the property may initially have been overpriced by the selling agent.

Many buyers consider offering between five to 10 per cent less than the asking price. I would imagine that an offer at this level has not materialised, hence the new listing price.

In the current market, properties that are selling are well-located, sought-after homes, that present well, are competitively priced and will go under offer within the first few viewings.

If this home has been on the market for a few months, one of these factors is causing it to languish, and I would suggest the price will be the likely cause.

Despite a market that is seeing an increase in property listings, competing selling agents are still attracting sellers with over-inflated values in the knowledge that once tied into a contract, the seller has little choice but to ride out the term and the agent will slowly chip away at the asking price.

However, the longer the property remains on the market, the less desirable it appears on the web portals to buyers. And the more desperate the seller, the more likely they will be to accept an offer to move on with their lives.

Now is an excellent opportunity to flex your purchaser power. However, you must also put yourself in the best possible position as a buyer.

Do your homework first. Check portals like Rightmove for sold prices of similar properties that support your case.

If you have nothing to sell and you have your mortgage agreed in principle and solicitors in place, you will put yourself in a strong negotiating position.

Put your offer in writing to the estate agent, along with proof of deposit.

If I were advising a client today, I would open with offering at £695,000. This is around 10 per cent below the initial upper-level guide price and 4 per cent below the lower level of their new guide price.

The worst that can happen is the vendor says no and you can come back with an increased bid. 

Lili Oliver says it is a buyers' market at present

Lili Oliver, founder of Bristol buying agent Oliver Roth, says: When a property has been on the market for a few months and the price has already been reduced, it's often a sign that either the initial pricing was optimistic or that the seller's circumstances have changed, prompting a greater willingness to negotiate. 

In this case, a home originally listed at £750,000 to £775,000 and later reduced to £725,000 to £750,000 suggests the sellers are keen to secure a sale and may now be open to sensible offers below the lower end of that revised range.

It's unusual to see a range quoted rather than a single guide price, so I would use the lower figure of £725,000 as the true benchmark for valuation. 

Before making any decision, I'd speak directly to the selling agent to gauge how much new interest the price reduction has generated and how motivated the vendors are. If the home has seen limited fresh activity even after the drop, that strengthens your position as a buyer.

The next step is to look at comparable evidence such as similar homes in the area that have sold recently, to confirm that the new guide price is aligned with the local market. 

If comparable sales support the lower end of the range or below, that would justify an opening offer of around 5 per cent under £725,000, so around £688,000. This allows room for negotiation while showing you are serious and informed. 

In most cases, I'd expect the final agreed figure to land within one to two percentage points above that, depending on competition, the vendor's motivation and any unique features of the property.

However, it's important to remember that offer strategy depends heavily on context.

We don't yet know the specifics of the property, the seller's circumstances, or your position as a buyer - all of which would influence the advice. 

For example, a chain-free buyer or cash purchaser might have more leverage, while a property with strong interest could require a firmer offer to stay competitive.

In short, I'd use £725,000 as the pricing anchor, test motivation through the estate agent and begin negotiations around £685,000 to £690,000 with a view to settling close to £700,000 if necessary. 

That approach balances fairness with prudence in the current market climate which is ultimately a buyers' market right now, especially in the lead-up to the Autumn Budget. 

How to find a new mortgage

Borrowers who need a mortgage because their current fixed rate deal is ending, or they are buying a home, should explore their options as soon as possible. 

Buy-to-let landlords should also act as soon as they can. 

Quick mortgage finder links with This is Money's partner L&C

> Compare mortgage rates

> Find the right mortgage for you 

What if I need to remortgage? 

Borrowers should compare rates, speak to a mortgage broker and be prepared to act.

Homeowners can lock in to a new deal six to nine months in advance, often with no obligation to take it.

Most mortgage deals allow fees to be added to the loan and only be charged when it is taken out. This means borrowers can secure a rate without paying expensive arrangement fees.

Keep in mind that by doing this and not clearing the fee on completion, interest will be paid on the fee amount over the entire term of the loan, so this may not be the best option for everyone. 

What if I am buying a home? 

Those with home purchases agreed should also aim to secure rates as soon as possible, so they know exactly what their monthly payments will be. 

Buyers should avoid overstretching and be aware that house prices may fall, as higher mortgage rates limit people's borrowing ability and buying power.

What about buy-to-let landlords?

Buy-to-let landlords with interest-only mortgages will see a greater jump in monthly costs than homeowners on residential mortgages.

This makes remortgaging in plenty of time essential and our partner L&C can help with buy-to-let mortgages too. 

How to compare mortgage costs 

The best way to compare mortgage costs and find the right deal for you is to speak to a broker.

This is Money has a long-standing partnership with fee-free broker L&C, to provide you with fee-free expert mortgage advice.

Interested in seeing today’s best mortgage rates? Use This is Money and L&Cs best mortgage rates calculator to show deals matching your home value, mortgage size, term and fixed rate needs.

If you’re ready to find your next mortgage, why not use L&C’s online Mortgage Finder. It will search 1,000’s of deals from more than 90 different lenders to discover the best deal for you.

> Find your best mortgage deal with This is Money and L&C

Be aware that rates can change quickly, however, and so if you need a mortgage or want to compare rates, speak to L&C as soon as possible, so they can help you find the right mortgage for you. 

Mortgage service provided by London & Country Mortgages (L&C), which is authorised and regulated by the Financial Conduct Authority (registered number: 143002). The FCA does not regulate most Buy to Let mortgages. Your home or property may be repossessed if you do not keep up repayments on your mortgage 

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