Kanye West's wife Bianca Censori announced her new fashion line this week - and it could 'rival' Kim Kardashian's SKIMS.

Earlier this week Censori, 30, revealed she will soon be dropping a new project entitled 'Bianca' next month, a venture rumored to be a fashion brand. 

The model has been her controversial rapper partner's scantily-clad muse since their shock wedding in December 2022, and a source said she has wanted to 'do her own thing for a long time,' per The Sun. 

The insider also preemptively addressed comparison's to Kardashian's shapewear brand, which has been valued at $4 billion in recent years.

'Bianca's line could rival SKIMS, but she is not Kim, she's edgier and more into art. It's unlikely fans will see anything she produces in Nordstrom.' 

The source said starting a fashion line is opportune for Censori as 'being with Ye has introduced her to a whole new world with his Yeezy connections.' 

The insider also added: 'She studied architecture but has done very little on her own since entering Ye's orbit.' 

Insiders also said that Censori could have a difficult time with her brand as insiders also told the outlet that 'many companies don't want Kanye's baggage.' 

DailyMail.com has reached out to reps for Kardashian as well as West and Censori for comment. 

This comes as Censori continues to draw comparison to West's ex-wife. 

In recent months, West, 48, and Censori's marriage has been the subject of ongoing speculation as they were rumored to be heading for divorce earlier this year.

However, the pair quickly reconciled after a brief split, leaving fans closely watching the controversial couple's next move to see what the 30-year-old model will do next with concerns about her welfare.

Now, an insider said that Censori's project announcement is not unexpected as she has long been waiting for her chance to get her 'piece of the pie.'

The former architect and West's fellow fashion enthusiast, who used to work at his Yeezy brand prior to them sparking up a romance, has now seemingly leveraged her husband's connections to make public her own creative endeavors.

This comes after years of him dressing her in eye-popping looks in various states of undress, reminiscent of the outfits he used to encourage his ex-wife Kardashian, 44, to wear.

When Kardashian and West first got together over a decade ago, the reality TV star also had her then-husband replace her wardrobe with nude tones and neutrals, similar to the outfits Censori has been wearing since marrying the rapper. 

In February West claimed Censori can't wear anything without his approval as he responded to the backlash over their outrageous Grammys stunt.

Censori shocked the world when she attended the music awards completely naked under a sheer dress, exposing her breasts and genitals.

The stunt made global headlines and many of West's followers were quick to accuse the rapper, 48, of being 'abusive' and 'controlling' while using his wife's body 'as clout'. 

Addressing the backlash amid a vile anti-Semitic, sexist and homophobic rant, West claimed that he had 'dominion' over Censori but insisted he would never force her to wear anything she didn't feel comfortable in.

He tweeted: 'I HAVE DOMINION OVER MY WIFE THIS AINT NO WOKE AS FEMINIST S**T SHES WITH A BILLIONAIRE WHY WOULD SHE LISTEN TO ANY OF YOU DUMB A** BROKE B*****S.

'PEOPLE SAY THE RED CARPET LOOK WAS HER DECISION YES I DONT MAKE HER DO NOTHING SHE DOESNT WANT TO BUT SHE DEFINITELY WOULDNT HAVE BEEN ABLE TO DO IT WITHOUT MY APPROVAL YOU STUPID A** WOKE PAWNS.

'I HAVE NO RESPECT OR EMPATHY FOR ANY ONE LIVING CAUSE NO ONE LIVING CAN F**K WITH ME BUT I DO LOVE SOME PEOPLE AND I GIVE THEM FAVOR. [sic]'

He carried on his rant in the early hours, penning: Anyone who called my wife’s Grammy look a stunt is dumb and laaaame yes youuuu.

'She been dressing naked for 2 years. Now all of a sudden it’s a stunt. Every single b***h on the planet wish they had her bravery body platform and access to money and a husband that supported they personal expression.

'There are a lot of things that had to converge for this moment to happen.'

Since West married Censori in 2022 fans have expressed concern over her wellbeing, with the Australian architect continuously seen parading around in various states of undress.

During the Grammy Awards, Censori stepped onto the carpet clad in a furry black coat before theatrically dropping the garment and flashing her bare bottom to photographers.

She turned around to show off her topless chest and lack of underwear while Kanye - nominated in the Best Rap Song category - leered at her nude body during the incident of indecent exposure.

West, who was fully clothed, was seen issuing commands to Censori.

Lip reader, Nicola Hickling went on to state that West said: 'You're making a scene now.'

She nodded her head and he told her: 'Make a scene, I'll say it'll make so much sense.' He added: 'Drop it behind you and then turn, I got you.' She then tells him: 'Alright, let's go.'