Spanish holiday sensation Jack Kay - better known as the Ibiza Final Boss - could stand to make a huge amount of money over the next year and beyond after signing with a top talent agent.

Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin - catching the attention of promoters, talent agents and brands looking for the next big thing.

The 26-year-old has just flown back to the Iberian party island after spending a day back home following his unexpectedly exceptional holiday - where he is set to make a series of appearances at 'big parties'.

Like other overnight viral stars such as 'Hawk Tuah girl' Hailey Welch and 'Salt Bae' Nusret Gokce, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities.

Brand and culture expert Nick Ede told the Daily Mail today that the 'Final Boss' of Spanish party islands stands to earn six figures in the next 12 months alone - between nightclub appearances at home and abroad and potential brand deals.

And he added that Kay's masterstroke move of signing with top talent agent Dave Read would steer him well. Read and his talent agency Neon Management are credited with making reality star Joey Essex a millionaire.

Mr Ede said: 'It's amazing how he has captured the zeitgeist - he's the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while.

'He's a living caricature. People don't really look like that but he is exactly what you think people who go to Ibiza should look like and be like. It's actually crazy.'

Do YOU have the Ibiza Final Boss haircut? Email: [email protected] 

Kay, who shared a photo of his 'fresh trim' yesterday on Instagram, is likely to enjoy the attention of brands, nightclubs and celebrities all keen to be associated with him for some time to come, Mr Ede said. 

He continued: 'He's off doing nightclub appearances in Ibiza and I can see him doing others around Europe, being sent around by cheap holiday companies to promote their resorts.

'Then, 100 per cent, he'll do nightclub appearances in the UK and that's really lucrative. You can do four or five of them a night.

'That's going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money.

'That's how people on TOWIE made their money. It wasn't through the show: it was through their nightclub appearances.'

Kay may well get the opportunity to test out his earning power after landing in Ibiza on Thursday with half a dozen friends in tow.

Photographs appearing on social media show the group posing in an airport terminal and again in front of what appears to be a private jet, lending a hint at the luxury treats that could lie ahead for Kay.

And in solidarity with the 26-year-old, the group have even had their hair styled with the same sharp bowl cuts that have launched Kay towards cult celebrity status.

In the wake of his newfound fame - and possibly with some guidance from his new management - Kay has launched social media profiles on TikTok and Instagram.

With that, Mr Ede added, comes the possibility of brand partnerships. A number of big UK brands have already shared memes of Kay's distinctive noggin - dressing him as a Greggs gingerbread man and a Henry Hoover sold at Currys.

And even as summer draws to a close and autumn sets in, the Ibiza Final Boss' presence is unlikely to go away - because he will be the Halloween costume of choice for many. Could an Ibiza Final Boss wig be around the corner?

'It's an easy costume and everyone will love it,' Mr Ede added. 'If he trademarks his look and looks into merchandise, he could make a lot of money that way.'

Wholesalers have told the Mail they're already seeing spikes in demand for chunky gold chains, black vest tops, crossbody bags and oversized sunglasses - not to mention wigs in the style of Kay's distinctive barnet.

Charlotte Broadbent, of wholesalers Faire, said: 'While it’s not unusual for cultural moments to influence what independent retailers are looking for, this one definitely caught us by surprise.

'Interestingly, it’s our novelty and fancy dress retailers driving the demand, not our usual fashion boutiques. That suggests we could be looking at this year’s breakout Halloween costume.'

Ms Broadbent added that her team had pulled together a dedicated page of Ibiza Final Boss items to help costume shops order items quickly, adding: 'All their customers need is the confidence and, ideally, the haircut.'

Mr Ede says Kay can also expect TV appearances, possibly on late-night shows liked by an Ibiza-going audience such as Eight Out of 10 Cats Does Countdown and Channel 4's perennial Big Fat Quiz of the Year.

If he plays his cards right - and with talent powerhouse Dave Read behind him - Kay will make £250,000 in the next year, 'minimum'. But he will have to keep his iconic look going all year round.

'He's so instantly recognisable - that look is going to carry the fun on. If he changes his look that fun goes. But that's his look - and he embraces it,' Mr Ede concluded.

'That's why the Ocean Beach crowd are loving it, Wayne Lineker's getting in touch... we're going to see him for a few years and in doing so he's going to make six figures.

'It might be low six figures, but easily £250,000 a year. With Dave Read, he will do extremely well. 

'(Dave) is a master at this. He made Joey Essex a millionaire. He knows exactly what he's doing.'

Kay was spotted in clubs across Ibiza, with fresh clips appearing on social media in recent days.

Not that he was hard to spot, with his gleaming white grin, perfectly manicured beard and cartoonish haircut - not to mention his trademark sunglasses and gold chain.

But eagle-eyed fans believe they have spotted a flaw in the impossibly razor-sharp barnet - but it's not visible when taking in his awe-inspiring fringe from the front.

A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers.

But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head.

One TikTok user noted: 'Wait is it balding at the back - but a comb over at the front?'

'Best comb over 2025,' added another. 

'100 per cent combing that forward to cover the receeding hair line,' noted a user on Instagram, where the video was shared.

Mr Kay's cut has been widely compared to, among other things, impressionist Leigh Francis' caricature of Craig David on Channel 4 shock comedy show Bo' Selecta!, a Henry Hoover and a coconut.

Others noted the cut's similarity to that of the 'tonsure' haircut worn by monks - best immortalised by Friar Tuck, companion to Robin Hood - and the bowl haircut associated with medieval times.

'Monastery of Sound,' joked one TikTok user, alluding to London's legendary Ministry of Sound nightclub.

'Short back and sides and Battle of Hastings please, boss,' joked another.

Brands have rushed to cash in on the meme on social media: Currys shared an image depicting him as a Henry Hoover; Greggs turned him into a gingerbread man. 

Elsewhere, package holiday firm On The Beach is depicting his mop-top as a parasol in a series of new adverts it is rolling out on advertising billboards.

In a pun-laden press release, the firm said its 'trimmed down prices' were a 'cut above the rest'. The Mail understands Mr Kay originally travelled with the firm on what has become the most life-changing of holidays.

Booking.com, equally eager to be seen, has written on his Instagram: 'Hey legend, we wanna get you back to Ibiza for an extended stay.'

Ryan Pearson, Regional Manager, UK at Booking.com said: 'Ibiza has always been about unforgettable characters and moments, and the Final Boss embodies the spirit of the island perfectly – unapologetic, full of energy and unique! We’re pleased to extend his stay so more people can enjoy his eclectic moves – just drop us a DM Jack!

'And for anyone inspired to celebrate Ibiza themselves, we have options to suit every party‑goer – from flights and accommodation.'

But any disparaging comments about Mr Kay's barnet are unlikely to dent his armour following his rise to viral fame - with promotional opportunities and bookings quickly being snapped up.

A source told the Sun of his signing with Neon Management, home of reality stars including Joey Essex: 'Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already.

'It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit.'

Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK.

It said on social media: 'He's tanned, he's ready, he's got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.'

The Mail has contacted the firm for further comment. 

Kay's own social media following has exploded. His TikTok - labelled 'IBIZA FINAL BOSS' - has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000.

Imitators pretending to be Kay have also sprung up on X, formerly Twitter, advertising unauthorised cryptocurrency 'meme coins' bearing his image. 

Such coins are commonly created by scammers who 'rugpull' the coin by selling it as it peaks in value, sending the value plunging and leaving most people who bought into the gag currency with nothing.

One such account, which used AI generated images of Kay's face, shared a video appearing to suggest he had tattooed his own face on his leg. 

It has not appeared on Kay's legitimate social media accounts, and the X account refused to respond to messages from the Mail asking to prove its authenticity.

Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again.

Travel firms have offered him holidays, while Gary Lineker's clubbing-obsessed brother Wayne - who owns club O Beach - has asked him to get in touch.

His comments also include messages from DJs, OnlyFans models... and a firm specialising in hair repair.

Kay - the son of convicted armed robber John Kay - has just returned from what he had once probably expected to be a routine Ibiza holiday.

He describes himself as 'just a normal person from Newcastle' - but has thanked fans for the flurries of messages he has received since going viral. 

Other details have since come to light about Jack's life back in the UK after a woman has now claimed she is his girlfriend.

Alisha Cook, 23, shared a series of videos of the 'Ibiza final boss' captioned 'POV (point of view) ya boyfriends now known as Ibiza final boss'.

In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to 'Jack Kay' with him kissing her on the cheek, while in other clips they are seen clubbing.

Hundreds of people have since commented on the video, with one saying: 'Girl least u knew he didn't cheat, there's like every angle of him on TikTok just having a ball.'

Another added: 'Have a word with his barber then because I don't know how he leaves the house.'

She has since locked down her social media amid the frenzy of memes. 

Pals back home told the Mail that Kay lives the same back home, adding: 'He walks about town with that haircut and gold chain. He's got the Turkey teeth and he's always on the sun beds. This is what he looks like all the time. He think he's gorgeous.'

Kay is already heading back out for parties galore, writing on Instagram yesterday:  'Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.'

It seems nothing will keep the Ibiza Final Boss away from his true home - not while there's summer sunshine to spare.

'Fresh trim Ibiza, here we go!' he posted on Instagram this afternoon - with the trademark barnet ready to go. 

The Daily Mail has contacted his newly appointed management for comment.